Affiliate Marketing Blog – This is the source for affiliate marketing news and opinions from Shawn Collins, a co-founder of Affiliate Summit, the premiere affiliate marketing conference. During his approximately 20 years as an online marketer, Collins has garnered a wealth of valuable industry knowledge that he shares on his blog. Collins also offers a podcast, “This if Affiliate Marketing,” where he interviews guests so listeners can learn about the people of affiliate marketing.
Onalytica - Onalytica specializes in providing Influencer Relationship Management software and supporting professional services to help brands scale 1-to-1 Influencer Relationship Management results. It helps configure bespoke influencer programmes to better automate and streamline influencing activity as well as identify on-going engagement opportunities.
Do they value and help their affiliates? Some affiliate programs do an exceptional job of communicating with their affiliates, notifying them of upcoming sales, offering marketing advice or tools, offering contents and prizes during promotions and more. These types of affiliate programs are a pleasure to be a part of. Ultimate Bundles is an excellent example.
One of the pros of affiliate marketing is the low cost. Use a free or “freemium” email marketing tool such as MailChimp to allow you to build an email list and send out newsletters or offers. When looking to understand the quality of your affiliate partners, use a social media monitoring tool like Mention to track what their customers say about them. There are also free surveys or website pop-up tools to understand what kind of content your audience would be interested in. Lastly, you can track and analyze how your affiliate marketing initiatives compare to other types of advertising on your site with tools like Google AdWords.
I found the course extremely helpful especially as i am a beginner. Lisa is excellent at explaining which is important when you are starting out. She has made me understand the importance of finding the right niche and that to me is where most of us go wrong. I am extremely grateful for a course like this and would like to take this opportunity to thank you Lisa for creating a course that helps others! – Michelle
CharlesNgo.com – Charles Ngo, a well-known and respected Internet marketer, shares affiliate marketing strategies that help people work smarter, not harder. His blog posts cover how to launch an affiliate marketing campaign, why offers aren’t converting, how to get things done in a distracted world and much more. He suggests the best books to read on the subject and provides his own advanced training called the AFFcelerator Program.
Now, truth be told, affiliate marketing does come with some costs. Fortunately, those costs are rather small when compared to starting other businesses. For example, if you want to succeed with affiliate marketing in the same way that I teach it, you’ll need a website. In order to have a website, you need to pay for “website hosting”. If you don’t know what website hosting is, don’t worry, we’ll get to that, but website hosting does cost a few bucks per month (generally under $10 / mo). If you have about $40 for startup costs and about $10 / mo for recurring expenses, this is entirely doable. There are many other optional expenses for affiliate marketing, which I will also get into, but those optional expenses are used more for speeding up the path to success (outsourcing, etc.) rather than a requirement for success. When I first started my affiliate marketing business, I had about $200 to my name.
Interests & Remarketing -This type of targeting means that you can target people based on what Google they might be interested in. The cool thing is that here you have a couple of options. You can choose “Affinity Audiences” — Target People in large numbers based on their long-term interests, “In-market Audiences” — Reach people that are actively searching and comparing products like yours, “Remarketing” — Target people that already had interaction with your website or app, “Customer email lists” — You can show ads in Gmail to people that have provided you with their Gmail email address.
I find that everything you need for AdWords can be given to you by using the Adwords Campaign Management dashboard, keyword planner tool, and other search engine keyword tools. Essentially, you're looking for keywords to target on search, but instead, you're paying for it. What tools you use depends on your paid search strategy - you may want to target paid keywords that you don't / can't organically rank for (which would be a wise decision). However, if you want help chosing the best keywords and reporting on campaigns, other tools that you can use include: