Affiliate marketing can be a big source of revenue. The key to maximizing your affiliate earnings is to provide additional value and to engage your readers. Unlike traditional ads where you are paid for impressions or clicks, affiliates are only paid if or when a specific action is performed. The action might be something as simple as signing up for a newsletter to submitting their zip code information up to having a sale completed. Regardless, you are not paid until you've compelled your readers to take some type of action.
Do they value and help their affiliates? Some affiliate programs do an exceptional job of communicating with their affiliates, notifying them of upcoming sales, offering marketing advice or tools, offering contents and prizes during promotions and more. These types of affiliate programs are a pleasure to be a part of. Ultimate Bundles is an excellent example.
Affiliates need a marketing angle of substance. Having a website that is niche-specific is a good starting point. I see many affiliates with a good idea; however, they make the mistake of adding coupon codes to their site. They think this will add some value to their offer but, most of the time, it takes away value. Coupon code sites are a dime a dozen and this only reduces the commission rate a merchant is willing to pay. There are already big players that offer coupon codes and most are willing to accept a commission of 1 percent or less. You should think twice before offering or including coupon codes on your website. More times than not, it ends up hurting your earning potential rather than helping it.
In February 2000, Amazon announced that it had been granted a patent on components of an affiliate program. The patent application was submitted in June 1997, which predates most affiliate programs, but not PC Flowers & Gifts.com (October 1994), AutoWeb.com (October 1995), Kbkids.com/BrainPlay.com (January 1996), EPage (April 1996), and several others.
The infographic helps to break down the tools into different categories of use and shows you which products you should be considering for different marketing activities. If you're interested in learning more about the differences between individual tools then you'll want to download our free digital tools guide, which contains reviews and information on key features for all of the tools on the infographic, that's 150 tools in total!
Thanks for all the information I am slowly working my way through your list of do’s and donts! ! I’ve been approached by a website that wants to develop editorial content for my blog featuring home improvement tips from their”national client” and pay me $40 a year for reviewing and publishing their content. Boy, I am just not sure how this all works? Any words for when we are approached by others to write for our blogs?
Always fill out the comment box to “sell” your platform. If you are given the opportunity to explain why you are interested in a program, do it! Use the space to highlight why you would be an asset to the program. Talk about how your audience is their audience. Talk about the size of your mailing list (if it’s significant). Talk about your success with similar programs. Talk about where and how you will promote (hopefully you’ve done a bit of research so you know what they’re hoping for). Don’t sound desperate and certainly don’t lie about anything, but be upfront and honest about how this will be a win for them.