The phrase, "Affiliates are an extended sales force for your business", which is often used to explain affiliate marketing, is not completely accurate. The primary difference between the two is that affiliate marketers provide little if any influence on a possible prospect in the conversion process once that prospect is directed to the advertiser's website. The sales team of the advertiser, however, does have the control and influence up to the point where the prospect either a) signs the contract, or b) completes the purchase.
Obtenir un bon retour sur investissement marketing: Cela empêche beaucoup de monde de dormir la nuit. Comment l'argent dépensé pour cette entreprise de relations publiques se traduira-t-il en dollars de vente? Comment cette énorme campagne de publicité coûtant un million de dollars aura-t-elle un impact sur votre marque? Pour la plupart des initiatives marketing, déterminer le retour sur investissement est un jeu d’attente imprévisible sans issue garantie.
Another difference is that with affiliate marketing business, an affiliate can sell different products all at the same time. His selling potential is limitless. Even if the products are not related to one another, he can still do affiliate marketing. He only needs to create a separate website to market different products. Unlike with offline middleman marketing, a middleman must only sell related products to maintain his credibility, for who would take a salesman seriously who sells cars and baby products at the same time?
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