While these models have diminished in mature e-commerce and online advertising markets they are still prevalent in some more nascent industries. China is one example where Affiliate Marketing does not overtly resemble the same model in the West. With many affiliates being paid a flat "Cost Per Day" with some networks offering Cost Per Click or CPM.

Some advertisers offer multi-tier programs that distribute commission into a hierarchical referral network of sign-ups and sub-partners. In practical terms, publisher "A" signs up to the program with an advertiser and gets rewarded for the agreed activity conducted by a referred visitor. If publisher "A" attracts publishers "B" and "C" to sign up for the same program using his sign-up code, all future activities performed by publishers "B" and "C" will result in additional commission (at a lower rate) for publisher "A".
AWIN is probably best for experienced affiliates who can hit the ground running without a lot of guidance or feedback from the network. There is a $5 fee charged to apply to become an affiliate, but if you’re approved, the $5 will be added to your account. If your application is denied, however, you will lose the $5 fee. AWIN operates globally, but it is most heavily concentrated on British and EU merchants.

L’éditeur, aussi connu sous le nom de marketeur ou d’affilié, est un individu qui fait la promotion de produits et de services. L’éditeur s’associe avec l’annonceur afin de promouvoir les produits et services de ce dernier. L’éditeur utilise des annonces, des liens et crée des campagnes de marketing afin de trouver des acheteurs pour les produits et services de l’annonceur. Pour chaque produit vendu, l’annonceur donne une commission à l’éditeur.
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