hi pj, i am looking to become an advertiser with an affiliate marketing company. i am still new to this and trying to understand how the affiliate charges the advertiser? some of these folks don’t take phone calls and i loathe signing up for a million emails just to figure out they don’t work. i am interested in an affiliate who would have a wide reach in the health and wellness advocacy groups. and women’s health too. any thoughts are greatly appreciated.
In the case of cost per mille/click, the publisher is not concerned about whether a visitor is a member of the audience that the advertiser tries to attract and is able to convert, because at this point the publisher has already earned his commission. This leaves the greater, and, in case of cost per mille, the full risk and loss (if the visitor cannot be converted) to the advertiser.
Affiliate marketing is commonly confused with referral marketing, as both forms of marketing use third parties to drive sales to the retailer. The two forms of marketing are differentiated, however, in how they drive sales, where affiliate marketing relies purely on financial motivations, while referral marketing relies more on trust and personal relationships.